What is the Curriculum?

A typical Retail University two day seminar covers the following key topics:

• Where Retail Marketing fits within the overall Marketing Plan framework
• Shopper Behavior and its implications for Retail Marketing
• Retail Marketing objectives, strategies, and tactics
• Retail Marketing implementation
• Retail Marketing Measurement and Evaluation
• Best Practices
• Key Retail Channels and Power Customers, including Deep Dive on Customer Positioning Strategies, Key Initiatives and Programs, and Program Examples.

To ensure the highest level of relevance and effectiveness, seminars are customized based on client needs to address specific issues (ex: budget allocation, organizational implementation), specific customers, and specialty channels.