What is Retail University?

Retail University is a Retail Marketing training program designed for Marketing, Sales, and Agency personnel. Based on a curriculum originally developed at the Stern School of Business (NYU), and refined through dozens of sessions with CPG firms and agencies, it draws on the broad Retail Marketing experience (25 years+) of BlueBlack Principals Mickey Goodman and Tom Aaro.

Retail University is a 1 to 2 Day Seminar which covers all of the key elements related to Retail Marketing, and provides an excellent framework of knowledge for all personnel involved in Retail Marketing activities. Attendees receive a 150 page Retail Marketing Fact Book which provides a valuable and practical ongoing information resource.