BlueBlack services
encompass two areas:
Strategic Consulting:
Customer Marketing Assessments
and Solutions
Implementation:
Customer Marketing Development
and Execution |
Services
Strategic Consulting
Key Areas of Focus:
Current Situation Assessment
Competitive Assessment
Key Customer Assessment and Strategy
- Framework and Approach
- Scale Leverage Initiatives
- Organization Requirements
- Testing and Evaluation
Implementation
Key Areas of Focus:
Annual Plan Development
- Overall Plan
- Key Customer Plans
Program Development
- Customized programs for top customers
- "Menu" of options for all other customers
Program Execution
- Creative Development
- Production and Fulfillment
- Field Communication Process/System
- Program Tracking System
- Budget Tracking and Management
- Ongoing Customer Business Team and Field Sales Support
Program Evaluation
- Ongoing Evaluation of Program Performance
- "Lessons Learned" and Future Application
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