BlueBlack services
encompass two areas:


Strategic Consulting:
Customer Marketing Assessments
and Solutions

Implementation:
Customer Marketing Development
and Execution

Services

Strategic Consulting

Key Areas of Focus:
Current Situation Assessment
Competitive Assessment
Key Customer Assessment and Strategy

  • Framework and Approach
  • Scale Leverage Initiatives
  • Organization Requirements
  • Testing and Evaluation

Implementation

Key Areas of Focus:
Annual Plan Development

  • Overall Plan
  • Key Customer Plans

Program Development

  • Customized programs for top customers
  • "Menu" of options for all other customers

Program Execution

  • Creative Development
  • Production and Fulfillment
  • Field Communication Process/System
  • Program Tracking System
  • Budget Tracking and Management
  • Ongoing Customer Business Team and Field Sales Support

Program Evaluation

  • Ongoing Evaluation of Program Performance
  • "Lessons Learned" and Future Application

 

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